Comments on Oxford History of Popular Print Culture 6
    Part One, Forms and Technologies, provides the reader with insights into the various structural factors that made and transformed popular culture in the US The most consistent issues raised in this section relate to controversies about print production and copyright, in particular international copyright. So for example, in Shurman's chapter "Nineteenth Century Reprint Libraries," the reader learns about the political, legal, and economic issues that led to the development of international copyright law, as well as the role of the Post Office in regulating (promoting and/or retarding) the growth of cheap print for the public. Nelson and Chaser's chapter, "Advertising," and Law and Morita's "Internationalizing the Popular Print Marketplace" remind the reader that literary texts do not appear out of nowhere; we need an understanding of the capitalist context, and one of those contexts comes from reading the ads that subsidizes magazine production. Abel and Richards' chapter on the interaction of early motion pictures and print culture demonstrates how popular magazines promoted the nickelodeons, while films created the earliest cultural icons of the screen, which the public could follow in popular magazines. Thus a self-sustaining relationship between cinema and print, which continues to the present, was created by the early twentieth century.
    Given how quickly methodologies and theories for literary research change, books such as this risk becoming obsolete shortly after publication. By eschewing jargon and an over-reliance on literary theory, the essays in this section should endure, as they focus on identifying the various print forms--newspapers, magazines (glossy and pulp), and Dime Novels--as guideposts for researchers, rather than interpretive essays.

  Frederic Krome, Canadian Journal of History 47.3 (December 2012): 679
   Oxford's sixth volume of The History of Popular Print Culture takes as its subject matter English language script and imagery between the American Civil War and the First World War. It is a valuable contribution to book history that is diverse in disciplinary backgrounds, theoretical assumptions, and methodological approaches. Despite the range of methods inevitable in such an ambitious history, the Oxford volume maintains a sense of cohesion, with a materialist theoretical grounding that concerns itself with inquiries into the processes of production, the specificity of forms, and the influence of the popular on readers and reading practices. The collected essays seek to resituate popular texts within the wider economic, cultural, and political contexts in which they were produced and received, and to reconstitute popular readers as active agents who held a variety of positions in relation to mass culture. Moving beyond the mere descriptive histories and single author or title studies that have been symptomatic of popular print inquiry in recent years, the essays in this volume answer larger questions about the operation of power through the analysis of print "networks and movements" (13).
  Georgia Clarkson Smith, American Periodicals: A Journal of History, Criticism, and Bibliography 23.2 (2013): 188-192
    Organized into three sections, the volume begins with ten chapters on the "Forms and Technologies of Cultural Production," addressing dime novels, story papers, magazines, and the poetry of advertising, as well as postcard culture, early motion pictures, and the international networks of US publishers. The nine "Popular Genres" of part 2 include the print forms associated with labor and woman's suffrage, as well as juvenile and religious books, Westerns and science fiction, popular poetry, the humor "industry," and "sensationalism." In ten chapters, part 3 explores "Sites of Difference and Power" chiefly in the form of case studies, such as the print sensation surrounding Stanley's search
for Livingstone.
    In addition to its twenty-nine chapters and an introduction that seamlessly blends the study of popular forms with the study of print culture, the volume offers a chronology of events; a section of microessays and micro-bibliographies on topics left out of the main volume ("Literacy," "Scrapbooks," "Advice Manuals and Self-Help Books," "Sports and Popular Print Culture," etc.); and an annotated bibliography of related print and digital collections. Like the best chapters, the micro-essays succinctly identify key texts and debates in the field, making Bold's anthology an excellent starting point for numerous inquiries.

  Tara Penry, Western American Literature 47.4 (2013): 402-404


Copyright (C) Graham Law, 2013. All rights reserved.
First drafted Wed 18 Sep 2013.
Last revised Wed 18 Sep 2013.